Are you a Dubai-based business owner who does not have a website? If yes, you are missing out on a lot of opportunities to grow your business.
A website is beneficial for your business as it will help you get your business in front of a larger worldwide audience. Without an online presence you would not be able to cope up with latest bussiness trends and will be left behind in the world of business.
There are many renowned brands and businesses in Dubai, if you want your brand to compete with the best in world brands you should go online.
If you still are not convinced about making your business website, read on and learn about the 12 amazing benefits of having a website for your business in Dubai.
Benefits of having a Website for your Dubai-based business
Your brand/services look credible.
In physical brand outlets, the owner displays their goods and has to tell the customers verbally about their brand’s authenticity. However, if you have a website for your business, it will serve as an online store where you can showcase all your services or products.
With this digital store, you have the opportunity to present your business more professionally and credibly to customers. Data shows that customers nowadays believe brands that have online Websites.
So you should also make a business website where You can showcase any certificates your brand has received and post testimonials to make your Website look trustworthy.
In addition, make sure that your Website is easy to navigate and user-friendly so that anyone who visits you can immediately become your customer.
You can generate more leads with a website.
If you just have a physical outlet for your business, your brand can not generate enough leads as people can know about your product just when they visit your store.
If you have a website, people can see your product online and get interested in buying , as most of the purchases are initiated after searching for a product . Even if the customer buys that product from your store, the online lead generation will help you get more customers to your outlet.
You can have a worldwide reach.
Do you know how high-end brands get worldwide recognition? Undoubtedly, their product quality is the number one reason for their popularity, but to gain worldwide reach, one has to take their business online.
By making your brand’s online presence, you let it flourish worldwide as people from all over the world now have access to your store.
Now, the question arises of how you can make your Website reachable to anyone with an internet connection. You can do that by doing your Website’s SEO and ranking it among Google’s top results.
In this way, your business will not only reach out to people living in Dubai but also to potential customers all over the world.
Moreover, if you have social media accounts for your Website, you can add links, and people will be able to share your products online and will attract others towards your Website.
You will have an insight into your customer’s online interests.
You have very limited access to the consumer when your business is only limited to physical stores. However, with an online Website, you get to interact with alot of customers and see what they like.
You can know about the behaviour of your clients based on their gender and geographical area. This information will help you make changes or improvements to your services as per your customers’ interests.
There is a tool called Google Analytics that can be useful in knowing your customer’s interests and tracking their online behaviour.
Moreover, a website has subscription and call-to-action options, which can help you make a database for your customers and your own future marketing tactics.
You can present your brand/ products better.
Unlike store display, a Website allows you to present your brand or product much better. Your Website should be a brand in itself and represent what you, as a business, believe.
Being available as a website is a better way to reflect your brand’s vision, so you should design the website in a way that can say your goal out loud. You can display what you sell in a unique way using attractive images and videos.
The brand owner can post a detailed video of the products and explain all the features in depth. These videos and images will let the customer know about your product better and will urge them to buy it.
In addition, you can update your website regularly with new promotions and offers so that customers have something new to look for whenever they visit your website.
With an online Website comes 24/7 availability
Many customers like to shop whenever they want, but sometimes they can not fulfil their cravings after the closing hours.
But if you have a website, you will always be available, and even if your customer wants your product at midnight, he will be able to order it via the Website.
In addition, you will have a 24/7 support system, and you can answer your potential customer’s queries even after the store’s working hours.
You can even include frequently asked questions about your Website so that customers can get their answers promptly. Being available like this to customers can gain you their trust and confidence.
A high percentage of shoppers in Dubai are online shoppers:
This may be true for places all over the world, but for Dubai, facts show that almost 81% of shoppers are online shoppers.
The percentage of online buyers in Dubai is higher than anywhere in the world, and E-commerce businesses earn a good amount of money through their websites.
That means if you own an online website in Dubai, you have a higher chance of making great revenue through it than the revenue generated through offline stores.
You can save the store’s operating costs.
You all know that if you have to own a store in Dubai, you should have a high budget, as getting a shop here in Dubai would cost you your kidney.
However, as a new business, you can start your brand by making an online website and save yourself the hassle of spending an arm and leg on a physical store.
Even if you already have a store, you would be spending alot on operating it; therefore, making an online web page for your business is a great idea to cut operating costs.
You will have to hire staff for every task in your store, but with an online Website, you only need a few staff members to run your Website.
You can introduce exclusive online products.
If there are some products that you can not display at your outlet (products that can expire in a day), you can display them online. This way, you can deliver such products on demand and can earn some extra cash.
In addition, you have the opportunity to launch some exclusive online products for your online customers and earn more.
Your business will be locally searchable:
People nowadays search keywords like ” clothing shops near me” to know about any brands that sell what they require. If you have made your business’s Website, your brand can appear in search results when people search related to your products.
To gain such local visibility, you should do some local SEO for the Website, and Google will rank it based on your SEO strategies.
A business website in Dubai keeps you in competition.
Almost all the high-end brands and businesses in Dubai have a website. To remain in competition, you should also have a Website; otherwise, you stand no chance of bringing better products than your competitors.
If you have a website, you can compare your performance to that of your competitors and learn different ways to market your product. To flourish in this world of competition, you should have a better-looking and better-functioning website than your competitors.
So keep an eye on what’s new and trending, and keep changing your site accordingly. You can also collaborate with different brands in Dubai and earn a better reputation.
Can earn a unique identity as a leading brand in Dubai
When you make a website, you have to buy a domain under your brand’s name. This can give you your brand’s own unique identity among other brands in Dubai.
Many customers do not trust brands that do not have phone numbers and emails. However, with a website, you can have your email address based on your brand’s name to help with branding.
This can help you make your unique identity in the world of brands with your goals and vision.
Wrap up:
In conclusion, making an online website for your business in Dubai is pertinent. Whether you have just started selling or you have an older brand, make your brand a website right now, as a website benefits all businesses equally, both in terms of reputation and revenue.
